Drag me to Hell
Poster Research
The film poster of "Drag me to Hell" has many conventions in which it displays cleverly through a variety of techniques.
To begin, the de-saturation of the background of the poster makes the centered image of a female character (who we presume is the protagonist) stand out much clearer. The gloomy background (pathetic fallacy) and the images of some large housing suggests that this is most likely an American horror/thriller film.
The body language and facial expression of the woman on the poster suggests that she is at a struggle. Relating to the title "Drag me to Hell" the general stereotypical idea on what "hell" is, relates to an evil place of which demons live and attempt to bring others down with them. If we look closely at the poster, we can see some claws pulling on the womans throat and shoulders. This reinforces the idea of her being "Dragged to hell."
Below and behind the title, we can see some flames which burn up behind the title and over the woman on the poster. Once again, we stereotypically link fire to burning and pain and therefore once again linking it to the idea of hell. The poster could potentially be trying to display how the woman is in fact being dragged down to hell, and the film is based on how she tries to escape.
The large fonting of the title and the capital letters add a effective excitement to the film. The fact that the title is white on a darker background makes it pop out and appear more bold. This would potentially be used as an advertising technique.
Overall the poster uses great advertising techniques and semantic graphological codes to build upon the same ideas as the actual film presents itself.
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